Although the best stories often can be generated by a writer on staff, there are still times to turn to the media to raise visibility for an announcement, event or issue. Organizations often believe they need to safeguard their brand by only focusing on the positive. They usually contact a reporter once they\u2019ve had a big win. But you\u2019re more likely to land coverage if you are upfront and honest about your successes and struggles \u2014 at the time you are facing them. Reporters value results, but they love telling process stories.<\/p>\n

Here are six tips for media coverage:<\/p>\n